Consumer Packaged Goods

Win the shelf, plan demand, grow the brand.

% of global GDPestimate

~5%of GDP (no clean global CPG value-added series)

Estimate · 2024

Market size

$2.3Tmarket

Zion Market Research · 2024

Sector growth (CAGR)

4.1%CAGR to 2030

Zion / Grand View Research · 2024

AI-adoption

71%of CPG firms adopting AI in >=1 function

McKinsey (CPG) · 2024

Functions

Select a function to highlight its specific problem use cases.

Function2 use cases

Trade & Revenue Growth Mgmt

Trade promotion spend is a black hole
A huge share of trade spend is unmeasured and unprofitable, but hard to reallocate.
Pain Rate
~59%
McKinsey · 2023
Money Bleed / yrestimate
$1T+
global CPG trade-spend pool
Reachestimate
Global
retail partners
Recoverable Upside
10-20%
McKinsey · 2023
Data & tech stack
Trade-promo & sales dataBaseline / lift signalsRetailer scan dataData warehouseTPO platform
Analytical models
Promo-lift / uplift modelingTrade-spend optimizationCannibalization analysisROI attributionCausal inference
Price-pack architecture is sub-optimal
Prices and pack sizes don't reflect elasticity, eroding margin amid input-cost inflation.
Pain Rateestimate
~40%
of SKUs mis-priced vs elasticity
Money Bleed / yrestimate
$120B
margin left on table
Reachestimate
Global
SKUs
Recoverable Upside
4-7%
McKinsey · 2023
Data & tech stack
Price & volume historyElasticity signalsCost / margin dataData warehousePricing engine
Analytical models
Price-elasticity modelingPrice-pack optimizationDemand modelingRevenue-growth optimizationScenario simulation